<p><i>"</i>The Dream Society<i> . . . provides dramatic insights into how marketing will operate in the 21st century."­­Atlanta Business Chronicle</i></p><p><b>A fascinating look into the future of business, as featured in <i>Fast Company</i></b></p><p>The future is uncertain­­the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.</p><p>By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions.</p><p>In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.</p><p>Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.</p>