This book takes us inside the labs and the minds of some of today's most prolific inventors to demystify the process by which they imagine and create. Evan I. Schwartz argues that invention is less about serendipity and genius than it is about a relentless inner compulsion to question and discover. This creative energy, says Schwartz, is the fuel - the "juice" - that drives the best inventors. And this special form of creativity is latent in each of us.<BR>Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, business systems inventory Jay Walker, and biomimicry trailblazer James McLurkin. Schwartz reveals the brilliant strategies - such as crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure - that enable investors to transform improbable ideas into reality.