The poster was always due to its social effectiveness ideal medium, in order to address appeals of global explosiveness and ethical dimension to the population. The exhibition in the poster area presents international posters since 1980, which in accordance with-suspect to notice responsibility opposite mankind and our planet. While the author poster of the clearing-up developed in the self-order feels obligated, posters aim to welfare organizations of human right and environmental protection organizations as well as directly on the action of the particular off. In addition, business enterprises discovered social and ecological commitment in the last years as marketing instrument, in order to maintain their image. The exhibition lights up the different visual strategies and the rhetorical switching of social messages in the poster. Because so differently motivation and intention of the clients are so different, are also the posters in their contentwise and formal organization.