<DIV><p class="MsoBodyText" style="margin: 0in 0in 0pt">This book is the fourth book in the Essential series following <I>Layout Essentials</i>, <I>Typography Essentials</i>, and <I>Packaging Essentials</i>. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.</p></DIV>