Advertisers are engaged in a constant search for new ways to grab theinterest and appetites of consumers. Often they use words to provokeinterest, but just as frequently they use eye-fooling images to pullviewers up short and force them to look again. The second look isthe key to a successful piece of communication, and images thatelicit that reaction are an indispensable trick of the advertising trade.<br /><br />Uwe Stoklossa knows the secrets behind that second glance. Heshares the knowledge here in hundreds of examples of ads he hascollected from around the world, and in his intriguing essays on perception,optical tricks, and illusion. This book will arm you with amyriad of new techniques for visual seduction and will act as a springboardfor a host of new concepts. It&rsquo; s a source of ideas and inspirationfor anyone involved in advertising or the business of communication.