As communities in developed and developing nations contend with ever-increasing internationalization, they are also dealing with how they present and regulate themselves to the world. According to Beeton (sport, tourism and hospitality management, La Trobe U.) one sure way for communities to develop effective strategies that develop identity and further growth is to build tourism into their plans. She explains how careful management of tourism (conducted by members of the community or by those outside) can improve the bottom line without stretching resources, gives leading theories of tourism, describes the process of planning and the importance of including the community in developing strategies, and details the means of marketing. She also describes rural tourism and dealing with crisis. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)