Hayes, media director of the Union, and Grossman, a science journalist, suggest how scientists can use the media to raise awareness of scientific research and thought. They particularly set out ways to try to reduce the distortion that invariably occurs in the transition from science to entertainment. Their chapters include why reporters do what they do, mastering the interview, and the scientists as celebrity and activist. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)