<P style="MARGIN: 0px"><B>EVERYTHING </B>YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!</P> <UL> <LI> <DIV style="MARGIN: 0px">Your expert, up-to-the-minute, A-Z reference & how-to guide</DIV></LI> <LI> <DIV style="MARGIN: 0px">Choose the right goals, media, & tools</DIV></LI> <LI> <DIV style="MARGIN: 0px">Plan, execute, measure, & optimize</DIV></LI> <LI> <DIV style="MARGIN: 0px">Avoid costly mistakes!</DIV></LI></UL> <P style="MARGIN: 0px">Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">It's ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"><B>THE <I>ONLY </I>COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: </B></P> <UL> <LI> <DIV style="MARGIN: 0px">Creating effective web/online marketing plans and budgets</DIV></LI> <LI> <DIV style="MARGIN: 0px">Integrating online and traditional marketing</DIV></LI> <LI> <DIV style="MARGIN: 0px">Designing great sites--including ecommerce sites</DIV></LI> <LI> <DIV style="MARGIN: 0px">Getting actionable answers from web analytics</DIV></LI> <LI> <DIV style="MARGIN: 0px">Profiting from search engine marketing (SEM) and optimization (SEO)</DIV></LI> <LI> <DIV style="MARGIN: 0px">Executing winning pay-per-click and display ad campaigns</DIV></LI> <LI> <DIV style="MARGIN: 0px">Developing effective email lists and campaigns</DIV></LI> <LI> <DIV style="MARGIN: 0px">Building two-way conversations with customers and prospects</DIV></LI> <LI> <DIV style="MARGIN: 0px">Marketing on Facebook, Twitter, and other social media</DIV></LI> <LI> <DIV style="MARGIN: 0px">Creating an online PR media room</DIV></LI> <LI> <DIV style="MARGIN: 0px">Marketing through YouTube and podcasts</DIV></LI> <LI> <DIV style="MARGIN: 0px">Selling through iPhone and Android apps</DIV></LI> <LI> <DIV style="MARGIN: 0px">Managing web/online marketing coherently and efficiently</DIV></LI> <LI> <DIV style="MARGIN: 0px">Tracking performance--and improving it!</DIV></LI></UL> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Technical accuracy guaranteed by Econsultancy's Rebecca Lieb</P>