<P>In <I>Winning Is the Only Thing</I>, Randy Roberts and James Olson take a hard look at the dark side of American sports. The scandals. The role of organized crime. How politicians and businessmen exploit the Olympics. Who gets rich and who goes broke. Why the fitness craze has nothing to do with fitness. And how TV sports czars like Roone Arledge—inventor of the "instant replay"—actually dictate how games are played.</P>