"Should be required reading for aspiring journalists. The ideal basic training manual, it's also an invaluable resource."---Neil Milbert, senior sportswriter, Chicago Tribune<BR><BR>"I really do wish I could tuck this book under my arm and go back to 1985 and say `OK, Let's try this AGAIN, shall we?'"---Terry Burger, columnist, The Patriot News, Harrisburg, Pa.<BR><BR>"A clear and comprehensive text filled with practical writing instruction for aspiring journalists as well as for those already writing for the media."---Paula LaRocque, author of The Book on Writing: The Ultimate Guide to Writing Well<BR><BR>"An indispensable guide." Richard Lederer, author of The Write Way, Sleeping Dogs Don't Lay, and Comma Sense<BR><BR>Aimed at those pursuing careers in creating public prose, Journalistic Writing is the definitive handbook for aspiring journalists. Offering budding writers suggestions on how to improve their skills - even when faced with a tight deadline - this guide also reviews many elements essential to the occupation such as using strong nouns and verbs, paring down adjectives and adverbs, describing with concrete detail and avoiding cliches and the passive voice.<BR><BR>Going beyond a standard presentation of information, this reference encourages students to put its methods into practice, making each word count and maintaining the appropriate energy level in their content. With expert analyses of real-world articles, Journalistic Writing also provides advice on avoiding poor sentence structure that can kill reader interest, and includes perspectives on diversity sensitivity. Accessible, humorous and engaging, this book offers a practical approach for those seeking to improve their communication skills.