<p><b>An easy-to-follow, non-technical approach to using game theory in every business battle</b></p><p>Game theory has become entrenched in today's business world. It has also often required oppressive and incomprehensible mathematics. <i>Game Theory at Work</i> steers around math and pedagogy to make this innovative tool accessible to a larger audience and allow all levels of business to use it to both improve decision-making skills and eliminate potentially lethal uncertainty.</p><p>This proven tool requires everyone in an organization to look at the competition, guage his or her own responses to their actions, and then establish an appropriate strategy. <i>Game Theory at Work</i> will help business leaders at all levels improve their overall performance in:</p><ul><li>Negotiating<li>Decision making<li>Establishing strategic alliances<li>Marketing<li>Positioning<li>Branding<li>Pricing</ul>