We are living in historic times. Competition is becoming increasingly fierce and customers are much more demanding. To stay ahead of the competition it is imperative to understand the emerging trends that can help you improve your Customer Experience.<BR><BR>Following many hours of research, discussions on innovation with industry analysts and stimulating debates with forward-thinking clients, Beyond Philosophy, the world thought leaders in Customer Experience, reveal three major trends in the Customer Experience.<BR><BR>Trend One: In an increasingly competitive world what will differentiate you from your competition is not just the old Four Ps of marketing (price, product, promotion, and place) but how you understand what motivates your customers at a deep, psychological level: for instance how they feel about you and what subconscious impressions they hold of you. However, to achieve this you need an entirely different approach. In layman's language, we will share with you how you can use psychological insight to improve the customer experience (experience psychology) and make something essentially the same feel like something different.<BR><BR>Trend Two: We all know the massive impact and potential of social media in the Customer Experience. Far too many organizations are just toying with this new channel. They need to embrace it, and this needs a new mindset. Too many organizations wrongly focus on the technology, not the experience. We reveal to you new ground-breaking research, using the Emotional Signature&reg;, to uncover what drives or destroys value in a "social media experience". We reveal what specific actions organizations should be taking to build an experience that drives value in pounds and dollars.<BR><BR>Trend Three: Finally we really take a look at the future. The whole area of neuroscience, the study of the brain, is still quite embryonic. However it will have a fundamental effect on the way we understand and deal with customers. We take a peek into the not too distant future where you will not have to ask customers how they feel, you will read the brain waves that will tell you even before they know themselves.<BR><BR>This book is a must-read for anyone involved in Customer Experience, customer retention, loyalty or acquisition.