<DIV><DIV><DIV>For far too long, emotions&#160;have been ignored in favor of rationality and efficiency.&#160; Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.&#160; Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.&#160; Even fewer have acted on it.</DIV><DIV>&#160;</DIV><DIV><I>Emotionomics</I> looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.&#160; In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference.&#160; Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage.</DIV><DIV>&#160;</DIV><DIV>A revised edition that replaces&#160;the 2007 release,&#160;Dan Hill's book draws on insights gathered through facial coding, the single best viable&#160;means of measuring and managing the emotional response of customers and employees.&#160; It&#160;shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management.</DIV><DIV>&#160;</DIV><DIV>Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors.</DIV></DIV></DIV>