Martin has a great knack for capturing the usefulness and specific quality of the social media and translating these into skills everyone can apply intelligently to their marketing. Thirty chapters are presented, each with ideas and exercises, that teach the reader how to use Facebook, Twitter, and other forums sensibly and effectively. Separate chapters describe how to use social media for specific goals, including branding, PR, and planning events. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)