The ubiquity of media across the globe has led to an explosion of interest in the ways people around the world use media as part of their everyday lives. This series addresses the need for works that describe and theorize multiple, emerging, and sometimes interconnected, media practices in the contemporary world. Interdisciplinary and inclusive, this series offers a forum for ethnographic methodologies, descriptions of non-Western media practices, explorations of transnational connectivity, and studies that link culture and practices across fields of media production and consumption.<BR><BR>`This book is extremely thought provoking and makes an important contribution to current debates about the nature and scope of media ethnography. It includes some of the most outstanding scholars working at the intersection of media studies and media ethnography, and many of the individual chapters make important contributions to the field.'---Virginia Nightingale, University of Western Sydney<BR><BR>`This is a worthy, potentially important book, very likely to have a substantial influence in the growing interdisciplinary fields of media studies and media anthropology. It is a well conceived and timely contribution to a set of ongoing conceptual debates and is successful in both representing those debates and participating in them. It deserves to be widely read.'---Eric W. Rothenbuhler, Texas A&M University<BR><BR>Although practice theory has been a mainstay of social theory for nearly three decades, so far it has had very limited impact on media studies. This book draws on the work of practice theorists such as Wittgenstein, Foucault, Bourdieu, Barth and Schatzki and rethinks the study of media from the perspective of practice theory. Drawing on ethnographic case studies from places such as Zambia, India, Hong Kong, the United States, Britain, Norway and Denmark, the contributors address a number of important themes: media as practice; the interlinkage between media, culture and practice; the contextual study of media practices; and new practices of digital production. Collectively, these chapters make a strong case for the importance of theorising the relationship between media and practice and thereby adding practice theory as a new strand to the study of anthropology of media.