<DIV><p><b>It pays to have a paper view</b><BR> <BR> Whether you're starting your own business or simply trying to stay in business, <B>three paper-based items are absolutely crucial to your company: letterhead, envelope, and business card.</B> These three items, along with your logo, are the pillars of a well-defined corporate identity. Though seemingly ephemeral, the subliminal communications value of elegant stationery cannot be overestimated. The best stationery works hard for you, front-loading your corporate or freelance image, and conveying your company values in the most tangible way. Traditionally, many of the world's most successful companies, whatever their size, have relied heavily on sharply-focused stationery. No matter if you are a lawyer, a tradesman, or a bank, a restaurant, a doctor, an engineer or a university: <I><B>these three elements of corporate identity are vital for any successful business.</B></I><BR> <BR> This book presents <I><B>over 200 outstanding stationery projects from companies all over the world,</B></I> analysing their strengths, with comments from specialists on the role of corporate identity today. For anyone considering new stationery, or even an upgrade, <I>Stationery Design Now!</I> is an indispensible reference work.</p></DIV>