This textbook covers the basics of writing for the mass media, including newspapers, television, and the Internet. Topics include, for example, writing an effective lead paragraph, conducting an interview, and writing for advertisers. Coverage extend s to an overview of libel and copyright law and a discussion of media ethics. The Macintosh- and Windows-compatible CD-ROM contains exercises as well as audio interview clips for note-taking practice. Annotation (c) Book News, Inc., Portland, OR (booknews.com)