Setting up and running a successful dog-related business is an achievement in itself (one addressed from A to Z in Veronica Boutelle's first book, How to Run a Dog Business—Putting Your Career Where Your Heart Is) but the real test is to build success and growth for the long haul. This book will tell you: • How to develop your business for long-term financial security and personal fulfilment. • How you can become more comfortable and effective at selling your services. • What the smartest, easiest, least expensive ways to market yourself are. • How to level out the scheduling-and-revenue roller coaster of seasonal fluctuations.In straightforward language, sprinkled throughout with humor, Veronica and Rikke show you how to make choices that are right for you in an ever more competitive market.