<DIV><B>In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". </B><br><BR> As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In <I>Borrowing Brilliance</I> he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:<br><BR> ?Defining-Define the problem you're trying to solve.<br><BR> ?Borrowing-Borrow ideas from places with a similar problem.<br><BR> ?Combining-Connect and combine these borrowed ideas.<br><BR> ?Incubating-Allow the combinations to incubate into a solution.<br><BR> ?Judging-Identify the strength and weakness of the solution.<br><BR> ?Enhancing-Eliminate weak points while enhancing strong ones.<br><BR> Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.<BR><BR></DIV>