Edited by professors at the University of Wolverhampton, this textbook introduces the history and structure of the event management industry, and describes the process of planning, funding, marketing, and delivering live events for an audience. The 11 chapters discuss venue choice, capacity management, crowd control, pricing, supply chains, sponsorship, staffing, service quality, sustainability, and strategy analysis. Distributed in U.S. by Stylus Publishing. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)