This is the first book to introduce comprehensively to younger undergraduates cultural approaches to everyday life. It is a lively, accessible book that prompts its readers to take a fresh, critical look at the familiar yet strangely intriguing terrain of daily life in modern, industrialized societies. The book introduces the student of cultural studies to a range of key theoretical concepts through simple, cogent explanations illustrated with a variety of engaging examples, from graffiti, bodybuilding, and fashion to analysis of cultures of the city, the suburb, and the domestic home and daily practices like eating, shopping, and getting around.