<P>A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business </P> <P>This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.</P> <P>It will show you how to:</P> <P>§ adopt a communications mindset </P> <P>§ accept responsibility for your communication </P> <P>§ take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too </P> <P>§ develop a simple, focused communication strategy </P> <P>§ ensure that strategy is aligned with company strategy </P> <P>§ take account of the interests, needs and language of your audience </P> <P>§ make communication compelling, continuous and credible </P> <P>This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about. </P>