With this groundbreaking text the Leicester school of Critical Marketing Studies establishes itself as a leading international force in the field. The authors lay down a foundational architecture for the teaching of critical marketing, dealing with questions of pedagogy and process in a uniquely informed fashion. Douglas Brownlie, Professor of Marketing, University of Stirling, UK<BR><BR>This book offers a provocative alternative approach to understanding marketing by providing students with historical, critical, and analytical skills Dr. Julie L. Ozanne, Sonny Merryman Professor of Marketing, Virginia Tech, US<BR><BR>Written by a team of renowned experts in the field, Marketing: a Critical Textbook is a cutting-edge text that offers a different way for you to look at and understand marketing. The authors successfully use examples and `real world' cases to illustrate and discuss major alternative and critical perspectives, enabling you to constructively question the conventional assumptions, concepts and models with which you are already familiar.<BR><BR>Marketing: a Critical Textbook will prove a stimulating and engaging read for advanced undergraduate and postgraduate students of Marketing and related topics.