<DIV>Will Self has established himself as one of the most brilliant, daring, and inventive writers of his generation. <I>My Idea of Fun</I> is Will Self's highly acclaimed first novel. The story of a devilishly clever international financier/marketing wizard and his young apprentice, <I>My Idea of Fun</I> is both a frighteningly dark subterranean exploration of capitalism run rampant and a wickedly sharp, technically acute display of linguistic pyrotechnics that glows with pure white-hot brilliance. Ian Wharton is a very ordinary young man until he is taken under the wing of a gentleman known variously as Mr. Broadhurst, Samuel Northcliff, and finally and simply the Fat Controller. Loudmouthed, impeccably tailored, and a fount of bombastic erudition, the Fat Controller initiates Ian into the dark secrets of his arts -- of marketing, money, and the human psyche -- and takes Ian, and the reader, on a wild voyage around the edges of reality. As we careen into the twenty-first century, Self perfectly captures the zeitgeist of our times: money is the only common language; consumerism, violence, and psychosis (drug-induced and otherwise) prevail; and the human soul has become the ultimate product.</div>