<i>Logo Construction</i><b> </b>offers a one-of-a-kind window into the workflow of some of world?s most successful graphic designers, delivering an essential resource for working professionals and aspiring up-and-comers in the world of design. Design journalist Paula Yacomuzzi walks readers through every step of the logo design process, using real-world examples that trace images step-by-step from their initial sketches to the final products: logos now instantly recognizable  to millions of consumers around the world. Readers of Peleg Top?s <i>Logolicious</i><i> </i>and David E. Carter?s <i>The Big Book of Logos </i>will not want to miss this practical guide to creating marketable, effective graphics to meet the demands of every type of client?from YouTube to yourself.