<B> <P style="MARGIN: 0px">The Fast-Paced, Fun-to-Read Guide to Making Better Decisions!</P></B> <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px">How much information do you really need to make a business decision? Why don't past winners keep on winning? When should you fold your hand, and when should you press on? In <I>The Art of Decisions</I>, Chris Blake reveals the amazing hidden realities beneath human decision making–and helps you optimize every decision you make.</P> <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px">Blake begins by exploding the #1 myth of decision making: the idea that if you have enough knowledge, you can engineer away all risk and make a rational, objective decision that's nearly guaranteed to succeed. Next, Blake turns to the decision-making process itself, teaching better ways to make decisions in a world full of uncertainty, randomness, and tough luck.</P> <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px">Drawing on the secrets of psychology, poker, and probability, you'll learn how to identify and overcome biases and errors that constantly creep into the decision-making process. You'll discover the power and pitfalls of intuition in familiar and unfamiliar environments and learn "rules of thumb" drawn from fields as diverse as gambling and computer programming.</P> <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px">You're human. You'll never be perfect. But if you want to be right more often, when it matters most, this book will get you there.</P> <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px"><B>• Decision-making lessons from Texas Hold'em</P></B> <P style="MARGIN: 0px">¿¿ What to do about the risks and randomness you can't eliminate</P> <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px"><B>• Follow your instinct or follow the rules?</P></B> <P style="MARGIN: 0px">¿¿ When to use your intuition--and when to doubt it</P> <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px"><B>• Know when it's time to decide</P></B> <P style="MARGIN: 0px">¿¿ How to know when you know enough</P> <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px"><B>• Make better decisions in unfamiliar environments</P></B> <P style="MARGIN: 0px">¿¿ Hire a guide or make a map?</P>