<DIV><p class="MsoNormal" style="margin: 0in 0in 0pt"><I>Managing the Design Process&mdash;Implementing Design </i>focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book<I> </i>is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school&mdash;it&rsquo;s learned on the job, making this an invaluable reference for designers.</p></DIV>