Web developer Hay outlines how businesses can efficiently use social networking sites by taking the time to plan and prepare a strategy, then systematically implement that strategy. Beginning with web content management using Wordpress, Hay explains the use of widgets, badges, social bookmarking, and RSS feeds to gather and syndicate information across different sites. Analytics and cloud computing are discussed briefly. Appendices cover Wordpress installation, creating your own RSS feed, building your own widget, and using semantic web markup. An accompanying CD contains further reading, online resources, and a web strategy worksheet. The first edition was published under the title A Survival Guide to Social Media and Web 2.0 Optimization by Dalton Publishing in 2009. This edition has been completely revised. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)