<DIV>The Los Angeles Lakers, 2010 NBA Champions and one of the most storied and illustrious franchises in the National Basketball Association, celebrate 50 years in Los Angeles in 2010. Since moving from Minneapolis in 1960, pioneering the NBA s expansion to the West Coast, The Lakers have won 11 NBA Championships, 25 Western Conference/Division titles, and 21 Pacific Division titles, and finished in the playoffs all but four seasons in the last half century. Some of the greatest players in NBA history have worn the Lakers jersey including Elgin Baylor, Jerry West, Gail Goodrich, James Worthy and four of the NBA s Most Valuable Players Kareem Abdul-Jabbar, Magic Johnson, Shaquille O Neal and Kobe Bryant. Several LA Lakers were inducted into the Hall of Fame, as were head coaches Bill Sharman, Pat Riley and Phil Jackson. The team holds the record for the longest consecutive win streak in professional sports (33) and several NBA records including the most regular season wins and highest winning percentage over the past three decades. The Los Angeles Lakers: 50 Amazing Years in the City of Angels takes a look back at the heartbreaking rivalry with the Boston Celtics in the 60s, fast-break Showtime basketball of 80s, and dominance as five-time NBA champions since 2000. The story is told in more than 300 archival photos from Getty Images and text from the Los Angeles Times sports staff, including columns from the late Pulitzer Prize winner Jim Murray, with a foreword by Phil Jackson.</DIV>