<DIV><P> The 2008 crash brought high-flying, free-spending,debt-amassing Americans back to earth with a thud. But as trusted finance reporter Chris Farrell explains, there's a silver lining to this cloud: It is accelerating a trend already under way in America toward what he calls the <I>New Frugality</I>-a fresh way of thinking about how, what, and why we consume. </P><P> In this down-to-earth, approachable book, Farrell explains both the theory and the practice of living frugally. The good news is a frugal lifestyle isn't about penny-pinching: It's about wasting less and getting more from each day and each dollar. </P><P> Chris Farrell is a regular contributor to <I>Bloomberg Business Week</I> and the resident personal finance expert and economics editor for American Public Media's <I>Marketplace Money</I>. He lives in St. Paul, Minnesota </P> <P><B>Praise for<I>The New Frugality</I></B>: </P><P> "A how-to for people who say the Great Recession has made them want to change." <B>-<I>Minneapolis Star Tribune</I></B> </P><P> "Farrell's advice comes wrapped in a message aboutfinancially and ecologically sustainable living that is particularly welcome in tough times."<B>-SmartMoney.com</B></P><P>"Here's the good news: Being frugal is not synonymous with being cheap. Buy the good bike, the low-energy-use appliance; they're better made and will last longer. Just don't be reckless, with your life or your habitat.<B>-<I>Los Angeles Times</I></B> </P></DIV>