“Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards.” <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px" align=left text-align="left"><B>--Chris Brogan</B>, president of Human Business Works</P> <P style="MARGIN: 0px" align=left text-align="left"> </P> <P style="MARGIN: 0px" align=left text-align="left">“Social media isn't inexpensive; it's different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <I>Social Media ROI</I>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It's about time.”</P> <P style="MARGIN: 0px" align=left text-align="left">--<B>Jay Baer</B>, coauthor of <I>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social</I></P> <P style="MARGIN: 0px" align=left text-align="left"> </P> <P style="MARGIN: 0px" align=left text-align="left">“<I>Social Media ROI</I> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can't go wrong with <I>Social Media ROI</I>.”</P> <P style="MARGIN: 0px" align=left text-align="left">--<B>Geoff Livingston</B>, author of <I>Welcome to the Fifth Estate </I>and <I>Now Is Gone </I></P> <P style="MARGIN: 0px" align=left text-align="left"> </P> <P style="MARGIN: 0px" align=left text-align="left">“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.”</P> <P style="MARGIN: 0px" align=left text-align="left">--<B>Kyle Lacy</B>, principal at MindFrame (yourmindframe.com) and author of <I>Branding Yourself</I></P> <P style="MARGIN: 0px" align=left text-align="left"> </P> <P style="MARGIN: 0px" align=left text-align="left">“Ladies and gentlemen, the social media code has officially been cracked. In <I>Social Media ROI</I>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.”</P> <P style="MARGIN: 0px" align=left text-align="left">--<B>Sally Hogshead</B>, author of <I>Fascinate: Your 7 Triggers to Persuasion and Captivation</I></P> <P style="MARGIN: 0px" align=left text-align="left"> </P> <P style="MARGIN: 0px" align=left text-align="left">“If you know Olivier, you know he goes beyond the bullshit. He 'gets it.' This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It's a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.”</P> <P style="MARGIN: 0px" align=left text-align="left"><B>--Brandon Prebynski</B>, social media strategist</P> <P style="MARGIN: 0px" align=left text-align="left"><B> </P> <P style="MARGIN: 0px">Use Social and Viral Technologies to Supercharge Your Customer Service!</P> <P style="MARGIN: 0px"></B> </P> <P style="MARGIN: 0px">Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial