<DIV> <p>&quot;Open innovation&quot; refers to the practice of&#160;developing business ideas not in isolation but in collaboration with customers, academia, or&#160;other firms.&#160; &quot;Crowdsourcing&quot; refers to the practice of outsourcing tasks&#160;to a large group of people through an open call.&#160; Both are of wide interest among&#160;business strategists and managers.<BR> <BR> This book targets business readers who want to learn how to improve innovation in their organizations.&#160; Bringing together twenty leading thinkers, commentators,&#160;and practitioners, it&#160;explains&#160;how and why&#160;to&#160;look outside&#160;one's organization to find innovative products and services, and&#160;it shows how&#160;to&#160;use those innovations to advance&#160;one's business strategy.&#160;&#160;It also&#160;explains how to overcome the practical difficulties of applying open innovation and crowdsourcing.</p> </div>