<DIV> <p class="MsoNormal" style="margin: 0cm 0cm 0pt"><B>Packaging the Brand</b> is a detailed discussion of the most overtly commercial area of graphic design.</p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt">Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product.</p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt"> </p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt">This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.</p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: 218.25pt"> </p> <p> </p> </div>