In Jumping the S-Curve, Paul Nunes and Tim Breene, leaders of Accenture's High Performance Business Research, reveal how the best companies succeed by reinventing themselves time and time again. Drawing on nearly a decade of research in which they examined thousands of companies worldwide, the authors argue that most leaders manage their companies to their visible S-curve-that of revenue growthùin which a business starts out slowly, grows rapidly until it approaches market saturation, and then levels off. High performers, by contrast, actively manage to the peaking of three hidden S-curvesùcompetition, capabilities, and talentùthat reach the end of their lives well before the financial curve peaks. By jumping these curves early, while the core business continues to thrive, companies lay the foundation for lasting greatness.<BR><BR>Nunes and Breene start by identifying the business elements companies must master to climb an S-curve, including:<BR><BR>Seeing the big-enough market insights that can take you to the top of an industry.<BR><BR>Reaching threshold competence before deciding to scale the business.<BR><BR>Becoming worthy of the efforts and commitment of serious talent.<BR><BR>They then reveal how high performers first jump the hidden S-curves, and then finallyùsuccessfullyùjump their current financial S-curve by:<BR><BR>Creating strategy from the edge to find and capture the next winning business idea.<BR><BR>Reconstituting their top team early to create new distinctive capabilities before old competitive strengths are undermined.<BR><BR>Building a hothouse of talent to do what labor markets alone cannot.