<b>“We all face negotiations every day…If you walk into battle with the simple</b><P> <P><b>principles of </b><b><I>The One Minute Negotiator </i></b><b>in mind, you'll walk away with what</b><P> <P><b>you want and leave the other person happier for having done the deal.”</b><P> <P><b>–Dave Ramsey</b>, bestselling author of <I>The Total Money Makeover</i><P> <P>Negotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships<P> <P>with family members and neighbors, to the transactions we make as customers. Yet most people<P> <P>do anything they can to avoid negotiating—it makes them uncomfortable, nervous, even frightened.<P> <P>This plague of <I>negotiaphobia </i>is what Don Hutson and George Lucas are here to remedy.<P> <P> <P> <P>Hutson and Lucas tell the tale of Jay Baxter, who sells more than anyone else in his company but<P> <P>finds himself in trouble because his profit margins are so slim—he's giving too much away to close<P> <P>the deal. Enter the One Minute Negotiator, who teaches him a three step negotiating process that<P> <P>not only helps him make more profit but can be applied anywhere, on the job or off. The key to the<P> <P>process is flexibility. No two negotiations are alike—one strategy cannot fit all. <I>The One Minute</i><P> <P><I>Negotiator </i>teaches you four viable strategies and shows you how to choose the one best<P> <P>suited to the situation, your own inclinations, and the strategy being used by the other side.<P> <P> <P> <P>Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You'll<P> <P>never walk away thinking about what you should have asked or what you might have gotten.<P> <P>Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide any<P> <P>negotiation to the best possible conclusion.