<DIV>How do you keep your customers coming back-and get them to bring others?<BR><BR>If you need the best practices and ideas for making your<BR>customers loyal and profitable--but don't have time to find<BR>them--this book is for you. Here are nine inspiring and useful<BR>perspectives, all in one place.<BR><BR><BR>This collection of HBR articles will help you:<BR><BR>- Turn angry customers into loyal advocates<BR><BR>- Get more people to recommend you<BR><BR>- Boost customer satisfaction by satisfying your employees<BR><BR>- Focus on profitable customers--whether they're loyal or not<BR><BR>- Invest in the right CRM technology for your business<BR><BR>- Mine customer data for more effective marketing<BR><BR>- Increase your customers' lifetime value<BR></DIV>