In Fans: The Mirror of Consumption Cornel Sandvoss explores the social, cultural, and psychological premises and consequences of fan consumption. The scope of the book is impressive - he looks not just at the nature and development of whole fan cultures, but also focuses on the experience and identity of the individual fan. In addition, the book proposes a new perspective on fans and popular culture, arguing that the modern self is reflected and constituted through media consumption. <br><br>In developing his account, Sandvoss draws on theoretical ideas in an original yet accessible way, and uses a wide range of examples, from Star Trek to Madonna to football, to illustrate his argument. This makes 'Fans: the mirror of consumption' an ideal text for upper-level undergraduate and postgraduate students studying fans, audiences and consumption in all areas of contemporary culture. <br><br>It is the book's original contribution, combined with its student-friendly approach, that will make 'Fans: The Mirror of Consumption' a 'must read' text for students and scholars alike.