`Taking on issues normally left in the margins, Adrian think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.' Molefi Kete Asante, Professor, Department of African American Studies at Temple University and author of Erasing Racism: The Survival of the American Nation<BR><BR>`Adrian Holliday's highly readable and thought-provoking volume is a welcome addition to the existing body of work. This refreshing book provides a valuable resource for both students and experienced researchers but also everyone interested in Intercultural Communication. An authoritative and open minded book the field will embrace.' Dr Jo Angouri, Senior Lecturer in Linguistics and Intercultural Communication, University of the West of England, Bristol<BR><BR>This comprehensive book examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative `grammar' of culture.<BR><BR>Carefully investigating categories of cultural action, the book itemizes the machinery for illuminating intercultural processes. Holliday shows how a dialogue between national structures and creative universal cultural skills can be carried to new locations. He relates intercultural communication to the topics of multiculturalism, cosmopolitanism and globalization.<BR><BR>Insightful, bold and inspirational, the book is a landmark contribution to the field.