<DIV><p><b>Diverse logos from around the world</b><BR> <BR> Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. Each volume in the <I>Logo Design</I> series brings together<B> diverse logos from around the world</B>, organized into chapters by theme, such as creative industry, events, fashion, media, music, retailers, and service. A full index lists each logo's company, designer, and designer's website. Also included is a case study section, concentrating on logo application and development. <BR> <BR> Anyone who's interested in design will appreciate this diverse compendium of visual ideas, and creative professionals will covet TASCHEN's <I>Logo Design </I>books. As scientist Linus Pauling once said, “In order to come up with one good idea, you must have lots of ideas.”<BR> <BR> <B>Volume 3 features include</B>: an interview with <B>H5</B>, the makers of 2010 Oscar winner <I>Logorama</I>, <B>Neville Brody</B>'s Research Studios on the redesign of Music for Youth<B>, Sasha Vidak</B><B>ovic</B> on the new identity for Victoria Beckham, leading Canadian design studio <B>Concrete</B> on the launch of SUPER cosmetics, British studio <B>KentLyons</B> on Jarman film award, <B>HB Design</B> from Argentina on the country's 200th anniversary logo, and <B>Helmut Langer</B> on universal identities.</p></DIV>