<DIV> <DIV> <DIV> <P><I>Leadershift</I> is about adapting and changing traditional models of leadership in response to the influence of mass collaboration, a form of collective action involving large numbers of people working independently on a single project &#8211; Wikipedia, for example.&#160; As traditional models of collaboration are radically altered, those in leadership roles need to understand their place in this new hierarchy and how to respond.&#160; Mass collaboration requires a form of leadership that is prepared to let go of the experience, expertise and control it holds precious and be able to see mass participation as an opportunity rather than&#160;a threat.<BR><BR>Emmanuel Gobillot describes how to adapt traditional leadership roles, and presents the tools necessary to succeed in this new age. &#160;His model allows leaders to successfully engage with these communities, recognize and develop talent, and win customer loyalty.<BR><BR>Each chapter concludes with a &#8220;30 second recap&#8221; that summarizes key ideas.</P></DIV></DIV></DIV>