<DIV><p>The fourth title in the Quercus <i>Ideas You Really Need to Know</i> series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.</p><div>Clear and concise explanations of the following concepts are included:</div><div> </div><div>Adhocracy Art of War Balanced Scorecard</div><div>The Boston Matrix Branding Business Process Re-engineering</div><div>Career Anchor Competitive Advantage Continuous Process Improvement</div><div>Core Competencies Customer Relationship Decentralization</div><div>Decision Theory Management (CRM) Economic Value Added (EVA)</div><div>Excellence Experience Curve Five Structures</div><div>The Four Ps Gap Analysis Intellectual Capital</div><div>Just-in-Time Delivery Knowledge Management Lateral Thinking</div><div>Leadership Theory Management by Objectives Management Science</div><div>Mergers and Acquisitions The Mission Statement Neuro-linguistic Programming (NLP)</div><div>Organic Growth Outsourcing Performance Management</div><div>Plan Do Check Act (PDCA) Plan Organize Command Product/Market Matrix</div><div>The Psychological Contract Coordinate Control Relative Cost Position</div><div>Risk Analysis S Curve Six Sigma</div><div>Seven S Model Stakeholder Analysis Strategic Intent</div><div>Supply and Demand Team Building and Theories X, Y and Z</div><div>Vertical Integration Complementary Roles Value-based Management</div><div>Yield Management Zero-base Planning</div></DIV>