<DIV><p>Where would humanity be without fire, farming, or wine? A great idea changes the path of human civilization. But which is the greatest of them all?</p><p>In <I>The World's Greatest Idea</I>, John Farndon has set out to find the answer with help from a panel of experts in the fields of science, the arts, and philosophy. A shortlist of fifty ideas are ranked in the book according to public vote on TheWorldsGreatestIdea.com. But will you agree with the verdict?</p><p><B>John Farndon</B> is the author of numerous books including the highly successful <I>Do You Think You're Clever?</I> (Totem Books).</p></DIV>