<DIV><p>In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available.<br><br> In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.<br><br> Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.<br><br> After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD.<br><br> Topics include:</p><ul><li>Defining fine art photography </li><li>Wholesale, retail, and consignment </li><li>Knowing your customer </li><li>Where to sell and how to price fine art </li><li>Fundamentals of marketing and salesmanship </li><li>Profitability and honesty in business </li><li>Packing and shipping fine art </li><li>Common marketing mistakes </li><li>The unique selling proposition (USP) </li></ul></div>