<h5 align="center">What Makes a BLOCKBUSTER?</h5> <p>More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.</p> <p>Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:</p> <p>Compelling Product Vision • Product Improvisation • Information Exchange • Senior Management Commitment • Teamwork</p>