<DIV sercontent> <P style="MARGIN: 0px"><B>The argument rhetoric/reader that emphasizes style throughout.</B></P> <P style="MARGIN: 0px">Presenting a holistic view of content and style, this argument rhetoric, reader, and research guide helps students analyze and evaluate what they read, argue persuasively, <I>and</I> communicate more clearly than they ever have before.  Students discover, internalize and apply at increasing levels of sophistication the impact of persuasive appeals (logos, pathos and ethos), the principles of critical thinking and the hallmarks of effective style through more than 200 embedded, guided activities <I>directed at their own papers</I>.  </P></DIV>