<DIV><p>Today, economics is everywhere, and it's never been more popular? as bestselling books such as <I>Freakonomics</I> attest. But what is economics really about? What do the great economists think, and what can economics do for us today? David Orrell explains all in Introducing's trademark intelligent style, accompanied by brilliant illustrations from Borin van Loon.</p><p><B>David Orrell</B> is a Canadian mathematician who lives in Oxford, the university from which he received his doctorate. His previous book was <I>Economyths</I> (Icon, 2010).</p><p><B>Borin Van Loon</B> has worked on numerous <I>Introducing</I> titles. He is a freelance illustrator, surrealist painter, and collagist.</p></DIV>