<P style="MARGIN: 0px">Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today's challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. </P> <P style="MARGIN: 0px"></P> <P style="MARGIN: 0px">Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: </P> <UL> <LI> <DIV style="MARGIN: 0px">Why open innovation works so well.</DIV></LI> <LI> <DIV style="MARGIN: 0px">How to use open innovation to become more agile and entrepreneurial.</DIV></LI> <LI> <DIV style="MARGIN: 0px">How to access Idea Markets more quickly, and get more value from them.</DIV></LI> <LI> <DIV style="MARGIN: 0px">How to overcome new forms of "Not Invented Here" syndrome.</DIV></LI> <LI> <DIV style="MARGIN: 0px">How to implement cultural, organizational, and management changes that lead to greater innovation.</DIV></LI> <LI> <DIV style="MARGIN: 0px">New trends in open innovation–and the opportunities they present.</DIV></LI></UL> <P style="MARGIN: 0px">The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.</P> <P style="MARGIN: 0px"></P>