<P> <B>HOW TO WIN TRUST AND INFLUENCE CUSTOMERS</B> </P> <P>This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. </P> <P>Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business ? and help you improve it, offering achievable solutions as well as new frameworks, insights and approaches to marketing.</P> <P> </P>