<DIV>In <I>Marketing in Easy Steps,</I> Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing. Her great marketing tips and advice will help both aspiring marketing professionals and seasoned veterans write successful marketing plans, avoid making costly mistakes, encourage good marketing practice at work, and use what they know to make a business grow. Written in a jargon-free, easy-to-follow style with helpful graphics, the <I>In Easy Steps</I> books explain everything readers need to know to develop their skill sets.</DIV>