Rick Horrow, a sport business analyst for Fox Sports and host of the segment called "Beyond the Scoreboard" on PBS's Nightly Business Report, explains how the $750 billion professional sport industry really works, exploring the new era of sport powered by the fan's access to digital media. The book's reader friendly layout, with its large type and frequent headings, b&w photos, and statistics and fact boxes, will appeal to general readers and rabid fans alike. Horrow examines the business of the Super Bowl, the technology of sports content delivery, video games and fantasy sports, and public-private funding for sports facilities. League ownership, collective bargaining, and tickets sales are some other areas considered. Interviews with big-wigs of the NFL, the NBA, the NHL, and NASCAR reveal their insights on globalization, digital media, and interaction with fans. Co-author Karla Swatek is vice president of Horrow Sports Ventures. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)